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View FREE full HOT by Hair's How January/February issue!
For the Love of Beauty
Steve Goddard, CEO of Pravana, is at the top of his game.
He has a boutique-size haircare company that's breaking new ground in the pro-beauty industry, a devoted family, music to feed his soul, and a seemingly endless ribbon of SoCal beaches to surf, a sport that never fails to center his mind, body and soul.
So what motivated Goddard to introduce a product brand at a time when huge corporations seemed to be swallowing the pro-beauty business whole?
Dispensary clutter is a thing of the past, at least when it comes to the number of developers that you need to stock for Matrix SOCOLOR, Color Sync, Dream.Age, Wonder.brown, and Logics color lines, as well as V-Light Powder Lightener.
The new universal Matrix Cream Developer system includes 10-, 20-, 30- and 40-volume developers, which deliver consistent, rich textures for highlights, lowlights, balyage, roots-to-ends applications, and garden-variety touch-ups.
Valor Men's Grooming
With the enthusiasm of someone who's just turned his dream into a reality, Jay Fata, owner of Valor Men's Grooming and Technical Director for Eufora HERO for Men brand, stands on the side of a highway next to his motorcycle with helmet in hand, chatting it up with HOT editor Jeryl Spear.
Why not wait until he arrives at his destination? "No way!" he exclaims. "I'm ready to talk right now-if it's a good time for you, that is." ...
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