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View FREE full HOT by Hair's How January/February issue!
Hair & Beauty magazine - Hairstyle books, Free Galleries, Step-by-Step instructions for beauty professionals, Free products Pravana Leader Steve Goddard, Win HOT! Gifts; more!

HOT Off the Press!

Steve Goddard Talks Pravana's Vision; Weighs in on Formaldehyde
● Streamlining Your Developer Stock
● Valor Men's Grooming
● HOT Gifts!

Check out our step-by-step technique: Dual Voltage: Flickering Flames

Before  After

Unfurl her curls with this Matrix Dual Voltage style...

For the Love of Beauty

Steve Goddard, CEO of Pravana, is at the top of his game.
He has a boutique-size haircare company that's breaking new ground in the pro-beauty industry, a devoted family, music to feed his soul, and a seemingly endless ribbon of SoCal beaches to surf, a sport that never fails to center his mind, body and soul.

So what motivated Goddard to introduce a product brand at a time when huge corporations seemed to be swallowing the pro-beauty business whole?

Global Positioning

Dispensary clutter is a thing of the past, at least when it comes to the number of developers that you need to stock for Matrix SOCOLOR, Color Sync, Dream.Age, Wonder.brown, and Logics color lines, as well as V-Light Powder Lightener.

The new universal Matrix Cream Developer system includes 10-, 20-, 30- and 40-volume developers, which deliver consistent, rich textures for highlights, lowlights, balyage, roots-to-ends applications, and garden-variety touch-ups.

Valor Men's Grooming

With the enthusiasm of someone who's just turned his dream into a reality, Jay Fata, owner of Valor Men's Grooming and Technical Director for Eufora HERO for Men brand, stands on the side of a highway next to his motorcycle with helmet in hand, chatting it up with HOT editor Jeryl Spear.

Why not wait until he arrives at his destination? "No way!" he exclaims. "I'm ready to talk right now-if it's a good time for you, that is." ...

HOT Gifts
You canít win, if you donít play!

We have a brand-new section on our website: HOT Gifts!

Nineteen lucky winners will have one of these gorgeous gifts delivered to their doorstep.

One small form; no private information required. This is a true giveaway!

Don't Delay! Enter Today Ľ  

You could be one of 19 lucky winners! Sign up today for a chance to win beauty treasure.

IZUNAMI ITC 450 Flat Iron

IZUNAMI ITC 450 Flat Iron
   Macadamia Natural Oil Canteen Gift Set

Macadamia Natural Oil Canteen Gift Set
   Pravana Perfection SmoothOut Trial Kit

Pravana Perfection SmoothOut Trial Kit
   Hairís How Styling Books

Hairís How Styling Books
  • Winners: 1
  • Prize: IZUNAMI ITC 450 Flat Iron.
  • Value: $209
  • Winners: 6
  • Prize: Rejuvenating Shampoo, Healing Oil Treatment, Deep Repair Masque, and Oil Infused Comb nestled in a durable, Canteen Shoulder Bag.
  • Value: $120 retail per set
    • Winners: 6
    • Prize: Pravana Perfection SmoothOut solution; full-size Smoothing Shampoo and Conditioner
    • Value: $41 per Kit
    • Winners: 6
    • Prize: 3 Hairís How Wedding styling books; 3 Menís styling books
    • Value: $34.50 each

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